Published white-label SEO packages run from about £500 a month per site (Click Intelligence) to £5,000 a month for competitive work; SEOReseller's monthly packages, not labeled white label, start at $600. Clients most often pay $1,001 to $2,500 a month for SEO. Compare partner packages by deliverables, and price the resale to cover your own account management and reporting as well as the partner's fee.
What white label SEO pricing covers
A white-label SEO fee is what your agency pays a partner to deliver SEO that you sell under your brand. It usually covers some mix of an audit, technical fixes, keyword research, on-page work, content, link building and a branded monthly report. It does not cover your own time: selling, account management, client calls and reviewing the partner's work before it goes out. Most partners price per site per month, with a minimum term.
Published price lists
Two providers' price pages loaded for us on 12 November 2026. We quote them as published, without judging the work behind them.
Click Intelligence lists four white-label SEO tiers in pounds: Standard from £500 a month, Premium from £1,000, Elite from £2,500 and Pro from £5,000. Every tier lists SEO strategy, keyword research, auditing, link building, a white-label reporting dashboard and an account manager; Elite adds content strategy and development. The page states an average delivery of 30 days.
SEOReseller lists three monthly SEO packages: Organic Plus at $600, Organic Premium at $1,080 and Organic Prime at $1,600, each based on a single site. The tiers step up in pages of copy (4, 7 and 10) and pages of meta data (10, 20 and 30); Prime adds a roadmap, analytics setup and fixes. The page does not label these as white-label prices, so treat them as a reference point only.
What clients pay for SEO
The other side of the margin is the end client's retainer. In Ahrefs' SEO pricing survey (updated 15 August 2024), 78.2% of 439 providers charge a monthly retainer, the most common band is $501 to $1,000 (20.4%), and the average is $2,917. Backlinko's survey (updated 29 December 2025) of more than 300 SEO professionals finds $1,001 to $2,500 the most common monthly band. Our guide to SEO retainers covers these figures in more detail.
How to compare white label SEO packages
Tier names mean little across providers. Compare on these points instead:
- Deliverables by number: pages written, pages optimized, technical fixes, links earned, per month.
- The audit: is a full technical audit included at the start, and is it repeated?
- Reporting: in your brand, from which data sources, on which day each month.
- Access: do accounts and data stay in your or the client's name?
- Term and notice: the minimum term and the notice period to stop.
- Per site or per client: whether multi-location or multi-site clients cost more.
- Confidentiality: the partner's name stays off the work, and it never approaches your clients.
How to price the resale
Start from the client's retainer. Price the package to the market band your clients buy in, then check that the gap covers your own time: sales, onboarding, calls, reviewing work and sending the report.
A worked example, using illustrative figures and our own arithmetic: a package bought at $600 a month and sold at $1,500, inside the most common band in Backlinko's survey, leaves $900 a month, or 60% before your own time. If account management and review take four hours a month, that time comes out of the $900. Run the same sum per package, and raise the price or narrow the scope where the margin after your time is thin.
Pricing mistakes to avoid
The faults that squeeze white-label SEO margins:
- Marking up by a fixed multiple. A multiple ignores your own hours; price from the client's market band and check the margin.
- Selling a tier you have not seen delivered. Ask for a sample month and a sample report first.
- Ignoring the minimum term. A three-month partner term against a month-to-month client contract leaves you carrying the gap.
- Promising rankings. No partner controls Google's results; sell the work and the measures.
- One price for every client. Competitive markets and multi-location sites need more work.
Conclusion
Published white-label SEO packages run from about £500 a month per site (Click Intelligence) to £5,000 a month for competitive work, SEOReseller's unlabeled monthly packages start at $600, and clients most often pay $1,001 to $2,500 a month for SEO. Compare partners by deliverables, reporting, access and terms, and price the resale from the client's market band so the margin covers your own account time.
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. Our white label SEO is quoted per client after we see the site and scope; we publish no rate card. We work under an NDA, your client never learns we exist, we never approach your clients, and we are paid a monthly fee per client or a fixed fee per job.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.