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Work story · Performance marketing · Google Ads and LinkedIn
Performance marketing for Prezent
Prezent makes an AI presentation platform for enterprise teams, with a strong base in life sciences. They asked us to run Google Ads and LinkedIn campaigns to bring in qualified enterprise leads across North America. The work was delivered by our team in India.
In short
A three-month paid campaign in a crowded AI software market, where winning meant reaching a narrow set of enterprise buyers instead of everyone who makes slides.
Where the work was done: Delivered by our team in India, for Prezent's North American market.
In short
A three-month paid campaign in a crowded AI software market, where winning meant reaching a narrow set of enterprise buyers instead of everyone who makes slides.
What we did
Found what makes a lead sales-ready
We interviewed Prezent's sales and customer success teams and studied their best customers, which pointed to larger companies in life sciences, consulting and technology.
Changed the position
Instead of competing as another AI slide tool, the campaigns presented Prezent as an enterprise communication platform for regulated industries, with brand compliance at the centre.
Picked the searches rivals ignored
Rivals bid on generic terms. We focused search budget on long-tail enterprise and life sciences searches with less competition and clearer intent.
Reached decision-makers on LinkedIn
Job titles in communications, medical affairs and commercial operations, at large companies in the target industries, plus retargeting of engaged site visitors.
Kept the creative fresh
Ads followed a problem-first structure and were refreshed every couple of weeks to avoid fatigue.
Checked in every week
Weekly reviews with Prezent's team on lead quality, with budget moved to the audiences that produced sales-ready leads.
What changed
Prezent gained a paid channel aimed at the enterprise buyers its sales team wanted, built on positioning that set it apart from generic AI tools. The campaigns also left retargeting pools and benchmarks the team could use for later scaling.
We do not publish client figures.
Similar work
This kind of work is on our LinkedIn ads agency and SaaS marketing pages. More client work is on our clients page.
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