Give every car an honest, complete page and keep inventory current. Run vehicle ads and social campaigns to local buyers. Build reviews and a complete Business Profile. Answer fast, text only with consent, and follow the Buyers Guide, all-in pricing and finance-ad rules.
Measure cars sold by source, days on lot and cost per sale.
Honest vehicle pages
Buyers of used cars fear surprises. Each car's page should answer their questions before they visit:
- Photos: many, of the actual car, inside and out, including wear and any damage.
- Details: year, make, model, trim, mileage, engine, features and options.
- History and condition: a vehicle history report where you have one, recent work done, and known issues.
- Warranty status: as shown on the Buyers Guide for that car.
- Price: what it includes and what it does not, stated plainly.
The Buyers Guide (USA)
The FTC's Used Car Rule (16 CFR part 455) requires a dealer, before offering a used vehicle for sale to a consumer, to prepare, fill in and display the applicable Buyers Guide on the vehicle, prominently and readable on both sides; it may come off only during a test drive. The guide tells buyers whether the car comes with a warranty or is sold as is. Make your online listing match it: the same warranty status, stated plainly on the vehicle page.
All-in prices and required statements (Canada)
In Ontario, OMVIC requires the advertised price to include all fees and charges the dealer intends to collect, except HST and licensing, and counts websites, marketplaces and social media as advertising. It also sets statements for certain cars: an unfit vehicle's ad must say it is not driveable and not certified, and an as-is vehicle carries a longer required statement. Federally, the Competition Bureau treats a price that cannot be attained because of mandatory fees as drip pricing. Other provinces have their own regulators; check yours.
Inventory ads and social campaigns
Google's vehicle ads show the car's image, make, model, price, mileage and dealer name and send the click to its page; they suit independents with a live inventory feed. Social campaigns to buyers in your area work well for used inventory too: a weekly post of new arrivals, short walk-around videos, and ads for specific cars. Keep prices in ads the same as on the page. Our paid social service runs these campaigns.
Local search and reviews
Many buyers check an independent lot's reviews before visiting. In BrightLocal's 2026 survey, reported by PinMeTo, 31% of US adults said they only use businesses rated 4.5 stars or higher. Ask every buyer for a review after delivery, the same way; the FTC's reviews rule bars fake reviews and rewarding reviews of a particular sentiment. Keep your Business Profile complete with hours, photos of the lot and inventory; Google's local ranking tips say reviews add to prominence. Our local SEO service runs this work.
Fast answers, with consent
Answer inquiries fast with the price, availability and a time to see the car. Text and call within the rules: in the USA, the TCPA rules in 47 CFR 64.1200 require prior express written consent for autodialed or prerecorded telemarketing calls and texts and bar solicitation before 8 a.m. or after 9 p.m. local time; do-not-call rules cover marketing texts too, and an opt-out made in any reasonable way, such as a STOP reply, must be honored within 10 business days, with an FCC order effective 25 November 2026 changing some of how opt-outs work; in Canada, CASL requires consent before commercial messages. If you advertise financing, a monthly payment or down payment triggers the full terms under Regulation Z; our dealer Google Ads guide explains them.
How to measure used car marketing
Cars sold by source, days on lot by vehicle, leads and appointments by source, cost per car sold, and review rating and recency. Watch which listing details buyers ask about most and add them to every page.
What we do and do not do
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. We build vehicle pages, local search and inventory campaigns for dealers. We sell no cars or lead lists, do no events, printing or signage, and give no legal advice. Our car dealership marketing page describes the work.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.