Six page types: format and material pages, end-use pages, a capabilities page, a sustainability page with claims that meet the rules, a sample path and a detailed quote form. Build it fast and accessible, with descriptive URLs and the key specification data in HTML.
What to leave off: unqualified "recyclable" or "compostable" claims, chasing-arrows symbols you cannot support, and certifications you do not hold.
Who visits, and what they need
Packaging buyers at brands want formats, materials, print quality, minimum orders and lead times. Procurement wants reliability, certifications, capacity and price. Sustainability and regulatory teams want to know what the packaging is made of and what can truthfully be said about its end of life. Distributors want a range they can sell. A site that answers each of them in a few clicks gets the sample request; a site with a gallery and a phone number gets passed over.
Six page types
Organize the site by format and material first, then by end use, with descriptive URLs, which Google's SEO starter guide recommends because parts of the URL can appear as breadcrumbs:
- Format and material pages: cartons, bags, pouches, trays, labels or whatever you make, with materials, sizes, closures and specifications.
- End-use pages: food, retail, industrial, e-commerce and so on, with the formats and certifications that matter there.
- A capabilities page: the converting, printing on your own lines, laminating, finishing and assembly you do, with equipment and limits.
- A sustainability page: materials, recycled content and end-of-life facts, with claims that meet the rules below.
- A sample path: stock samples by format, and how custom samples work, with timing.
- A quote form: detailed enough to price, described in the next section.
A quote form you can price
Ask for format, dimensions, material and thickness or grade, print (colors, coverage, method if the buyer has a preference), finish and closures, quantity per run, annual volume, delivery location, required date and any certifications needed, and accept artwork or drawing uploads. Say who will reply and when. A detailed form looks longer, but it saves days of back-and-forth and produces requests you can price the same week.
Samples, the step before the order
Most packaging orders follow a sample: a stock sample to feel the material, then a custom sample or proof for the buyer's product. Make stock samples easy to request from each format page, explain how custom samples work and how long they take, and follow up on every sample on a date. Track samples sent and orders that follow, by format.
Sustainability claims that meet the rules
Packaging pages are full of environmental claims, and they are regulated. The FTC's Green Guides say a product or package should not be marketed as recyclable unless it can be collected, separated or otherwise recovered from the waste stream through an established recycling program, and that unqualified recyclable claims are for items where recycling facilities are available to a substantial majority, at least 60 percent, of consumers or communities where the item is sold; below that, claims must be qualified. Compostable claims have their own section and need substantiation that the item breaks down into usable compost in a timely manner.
In California, SB 343 provides that a product or packaging displaying a chasing arrows symbol, among other symbols, statements or directions, is deemed a deceptive or misleading claim unless it is recyclable under statewide criteria. On the website, state materials and recycled content precisely, qualify recyclability and compostability as the rules require, and show recycling symbols only where your compliance team confirms them.
Speed and accessibility
Google's Core Web Vitals guidance asks for a Largest Contentful Paint within 2.5 seconds, an Interaction to Next Paint under 200 milliseconds and a Cumulative Layout Shift under 0.1; large product photography breaks these first, so compress it and load galleries on demand. The Department of Justice's ADA guidance says the ADA applies to businesses open to the public and points to the Web Content Accessibility Guidelines as helpful technical guidance; label images and form fields and keep specification tables readable on a phone.
What to leave off
Five things that cost trust or create risk:
- Unqualified "recyclable", "compostable" or "eco-friendly" claims.
- Recycling symbols your compliance team has not confirmed for each market.
- Certifications you do not hold, or hold only for some sites or materials.
- Brand customers' logos without written permission.
- A quote form that asks only for a name and phone number.
If you want it built with you
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. Packaging clients we have worked for include Sara International, a maker of jute, cotton and juco bags, for its business in India, delivered by our team there. Our web design and development and manufacturers marketing service pages describe the work; we do no pack design and no printing. This guide is general information, not legal advice; your compliance team decides what each claim may say in each market.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.