Six page types: capability and modality pages, site pages, a quality and regulatory page, scientist and team pages, a technical library, and a confidential inquiry page. Exact regulatory words throughout, fast and accessible pages, descriptive URLs, and a redesign plan that keeps what already works.
What to leave off: "FDA-approved facility", stock lab photography, unnamed client logos and claims nobody in quality would sign.
Who visits, and what they check
Three groups visit a supplier's site with a purpose. Development and CMC teams check capability: modality, scale, equipment, methods and the people. Sourcing checks fit and risk: sites, capacity, timelines, supply continuity and the company behind it. Quality checks the claims: registrations, filings, certificates and inspection history, and whether the wording is careful. A site that answers all three in a few clicks gets onto short lists; a site that answers one and leaves the others guessing often does not.
Six page types
Organize the site around six page types, with descriptive URLs that mirror the structure, which Google's SEO starter guide recommends because parts of the URL can appear as breadcrumbs in results:
- Capability and modality pages: what you do, at what scale, with what equipment and methods, and what a sponsor sends to start.
- Site pages: each location's activities, suites and lines, quality system and regional contacts.
- A quality and regulatory page: registrations, filings, certificates, licenses and inspection facts in exact words, dated.
- Scientist and team pages: named project leads and scientists, their experience and what they work on.
- A technical library: application notes, case summaries and explainers, organized by capability.
- A confidential inquiry page: questions about the project and timeline, an NDA option, and a named person who replies.
The quality and regulatory page, in exact words
This is the page a sponsor's quality team reads most closely. Under 21 CFR 207.77, registration of an establishment does not denote approval, and a representation that creates an impression of approval because of registration is misleading and constitutes misbranding. The FDA's Drug Master Files page says DMFs are neither approved nor disapproved. The EDQM issues certificates of suitability to the monographs of the European Pharmacopoeia, and Health Canada's establishment license rules require Canadian drug establishments to hold a license for the activities listed.
So the page says "FDA-registered" where true, lists DMFs as "on file" with type, lists CEPs by substance with a link to the EDQM database where possible, names licenses held, and gives inspection history as dated facts in the form your quality team approves. It never says "FDA-approved facility" or "DMF-approved".
Inquiries that respect confidentiality
Sponsors will not paste molecule details into an open web form, and you should not ask them to. The inquiry form asks for the modality, phase, scale, timeline and the kind of help needed, offers an NDA before any confidential exchange, and names the person who will reply and when. Keep confidential documents out of email attachments and form uploads unless a secure channel has been agreed. Track inquiries by capability and source so you know which pages start projects.
Photos, people and proof
Stock photos of pipettes and blue-lit labs tell a sponsor nothing; photos of your actual suites, equipment and teams, cleared for confidentiality, tell them a lot. Name your scientists and project leads, describe their work, and link their technical content; Google's helpful content guidance asks whether a page makes clear who created it and shows first-hand expertise. Show sponsor or client names only with permission on file.
Speed and accessibility
Google's Core Web Vitals guidance asks for a Largest Contentful Paint within 2.5 seconds, an Interaction to Next Paint under 200 milliseconds and a Cumulative Layout Shift under 0.1; heavy hero videos and brochure PDFs on every page break these first. The Department of Justice's ADA guidance says the ADA applies to businesses open to the public and points to the Web Content Accessibility Guidelines and the Section 508 Standards as helpful technical guidance. Label images and form fields, keep contrast readable, and give PDF content an HTML version.
Redesigning without losing what works
Many life science sites have grown by accretion: a page per acquisition, a brochure per site, three versions of the same capability. A redesign brings order, but it must keep the pages that already bring inquiries and search visits: list them first, keep or redirect every one, and check Search Console before and after. Our website redesign service covers the move, and our guide to life science SEO covers what search needs from the new structure.
What to leave off
Six things that cost trust with sponsors:
- "FDA-approved facility", "DMF-approved" or any wording that implies an approval you do not have.
- Superlatives and adjectives a sponsor cannot check.
- Stock lab photography in place of your real suites and people.
- Client or sponsor logos without written permission.
- Capabilities you are still building, presented as running today.
- An inquiry form that asks for confidential molecule data.
If you want it designed and built with you
PromotEdge International is an international strategy, technology, marketing and design company, and our delivery team is in India. Life science clients we have worked for include Kopran and Novozymes. That work was for their business in India and was delivered by our team there. Our web design and development and life science marketing service pages describe the work; your quality team approves the regulatory page, and our guide to the CDMO RFP shows how the same pages feed proposals. This guide is general information, not legal or regulatory advice.
Facts we rely on: see our company facts for what we state about ourselves and where each fact comes from.